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Centre for Leadership Performance Masterclass



Posted: June 6th, 2014

Sir Clive Woodward ‘The DNA of Champions’

Sir Clive Woodward visited West Cumbria yesterday (5 June 2014) and spoke to over 150 local businesses to share his experiences and the leadership qualities which led him to become one of the most successful managers in national and international sporting history.

Sir Clive, who led the England rugby team to World Cup victory in November 2003 later became Director of Sport with the British Olympic Association in 2006 and helped maximise the success of Team GB at the 2008 Beijing Games, the 2010 Vancouver Winter Olympics and the London 2012 Olympics.

David Allen were invited to this exclusive event held at Energus, Workington and I took a front row seat to listen to the strategies which helped Sir Clive reach the very top of his career.   There were a number of key messages throughout which included:

  • That the use of technology and access to data is vital in gaining a competitive advantage.
  • Talent is important but your competitors will also have talent so individual team members should be encouraged to learn, and continue to learn (as he described ‘become sponges for knowledge’ not a rock).
  • T-CUP: Thinking Correctly Under Pressure – individuals and businesses, at some time will face unexpected situations, accept this.  Plan ahead and identify your weaknesses.
  • Will: the determination not to give up. 

The event was organised by the Centre for Leadership Performance who also gave short presentations on the success of their Leader to Leader programme and the Dream Placement initiative which gives young people the opportunity to spend time in many of the most successful Cumbrian businesses to inspire them to become our future leaders.

Jane Clingan