When it comes to growing a business, passion and people skills are two vital ingredients – and The Capocci Man has them in scoop loads!
For Ernest Capocci, also known as “The Capocci Man”, premium quality traditional Italian ice cream is his business but passion and a love for meeting and talking to new people are what has helped him to achieve everything he has over the last 65 years.
Airdrie based Ernest, who is now 84 years old, has run the family ice cream business, Capocci Ice Cream, manufacturing and selling traditional Italian ice cream since 1956. Prior to this, Ernest’s dad Vincent ran the business from a tiny backstreet shop in the 1930’s before opening up a factory in 1948. After Ernest got involved, he branded himself “The Capocci Man” and ran a fleet of 50 ice cream vans selling the legendary ice cream with his dad.
Ernest reflected: “I got involved in the business at 20 years old and I am very proud of the work I have put in for the last 65 years to grow and maintain this. My dad passed on the secret recipe for our ice cream, but I have also travelled to further my own learning and visited the University of Maryland in America in the 1960s to learn about American ice cream techniques.
Ernest has been working with David Allen Chartered Accountants for the last few years as he sold on part of his business and focussed on other business interests. Ernest now has plans to grow his property business and is looking to the David Allen team in Dumfries to help him with this, providing important advice and making it a stress free journey.
He said: “I started working with David Allen accountants in Dumfries in 2016. The service they provide could not be better and I depend on them for all of my accounting needs. The team are always helpful and polite and I’m very happy to have them involved in my business affairs.
Ernest’s family moved to Airdrie from Italy in 1916, and Ernest was born in 1936. At just 18, Ernest completed two years of National Service for his country. And when he left the Army aged 20, he set to work in the family business.
Ernest believes that these skills learned in the army put him in good stead to grow the family business. He said: “Army life teaches you discipline and to be organised at all times and these are skills I have kept up to support my business. I also still exercise regularly to keep my mind and body active. I love to speak with people and my business has given me the opportunity to talk to lots of different people from all walks of life.”
Now, Ernest is not slowing down, and continues to keep an eye on his business. He said: “I really enjoy what I do and I am going to continue to keep an eye on aspects of my business, despite being well past retirement age! I’m looking forward to continuing my relationship with David Allen to support me with this.”