|Ian during his presentation|
The Centre for Leadership Performance provided another excellent free seminar at Energus, Workington yesterday (Wednesday 9 October 2013). Author of the ‘Financial Times Guide to Business Development: How to win Profitable Customers and Clients’ Ian Cooper was the guest speaker.
Ian is the author of 13 other books which have been published in 35 countries and in 12 different languages. In addition to writing and public speaking he is a business consultant having helped and advised over 800 businesses.
The presentation focused on what Ian believes to be the top four absolute “do’s” for winning and maintaining customers and clients:
1. What do we do to convert leads into customers?
2. What do we do to keep them and share our other products and services with them?
3. How do we make our customers and clients our ambassadors and advocates?
4. What do we do to create more leads?
Ian stressed that this is not a definitive list but four impact questions to start your business development planning.
Following the presentation a light lunch was provided and the opportunity to network. I caught up with Liz Hearnden of the National Skills Academy for Nuclear, the lead skills body for nuclear in the UK. Liz has kindly volunteered to write an article for our West Cumbria Spring newsletter on how the Academy works to ensure that the nuclear industry and its supply chain has the competence and safe workforce it needs for the current and future UK nuclear programme.
The Centre for Leadership Performance provides regular seminars, presentation and training programmes. For more information about future events please visit www.cforlp.org.uk