Craig Reeder

I have worked within the IT industry for more than 25 years, building my career from hands on technical support through to senior business development and leadership roles. This combination of technical understanding and commercial experience allows me to understand both the technology itself and, more importantly, what it needs to achieve for a business.

At David Allen IT Solutions, we take the time to understand each organisation properly. We look at where the business is today, where it wants to go and any challenges that may be holding it back. From there, we bring together our commercial and technical expertise to develop practical solutions that support those wider objectives, whether through managed IT services, Microsoft cloud technologies, cyber security, modern workplace solutions, AI or wider digital transformation.

My role is to work closely with our clients and our technical specialists, helping to connect business priorities with the right technology. Having worked with organisations across the UK, including corporate, public sector, charity and housing organisations, I understand that every business has different pressures, ambitions and levels of technical knowledge. My approach is therefore centred around making conversations clear, practical and relevant.

As a team, we believe strong IT support should be about much more than responding when something goes wrong. We want to build long term partnerships with our clients, giving them access to the expertise, advice and support they need to make confident decisions. For me, trust is central to that relationship, and that was one of the things that attracted me to David Allen IT Solutions. Before joining, I had experienced first hand the strength of the reputation the business has built and how highly clients value the relationships they have with the team.

Together, our focus is on helping clients use technology to operate securely, work more effectively and plan confidently for the future. I am looking forward to bringing my experience to the team, strengthening existing relationships and helping more businesses understand how the right IT strategy can support their wider ambitions.

Ultimately, our role is not simply to provide technology. It is to understand our clients, challenge thinking where appropriate and work alongside them as a trusted partner as their business develops and grows.